SNDL’s Wine and Beyond Expands Reach with E-Commerce Launch

SNDL's Wine and Beyond Expands Reach with E-Commerce Launch

SNDL has launched a new online shopping experience for its Wine and Beyond stores, offering nearly 9,000 products with new deals added weekly. The site provides tasting notes, food pairings, and blogs to enhance customer knowledge. SNDL plans to expand Wine and Beyond into Saskatchewan by 2024 as part of its growth as Canada’s largest private liquor and cannabis retailer.

The Wine and Beyond experience is being expanded into the digital sphere with pleasure, according to Chief Information and Digital Officer Robbie Madan. “Our stores are well-known for their amazing assortment, distinctive product choices, and the outstanding product expertise and customer service that our employees deliver.

SNDL Wine and Beyond’s top-notch service

Wine and Beyond’s exceptional in-store expertise seamlessly translates into the online experience. By integrating the outstanding customer service and destination shopping approach into the web platform, a user-friendly interface for mobile devices was prioritized. This ensures that customers can enjoy the convenience and personalized options of online purchasing while still benefiting from Wine and Beyond’s top-notch service. With this change, SNDL will have a scalable and adaptable platform to increase our customer base and market presence while developing margin-accretive strategies to boost revenue growth.”

The “Best Price Promise”

The “Best Price Promise” banner promises a weekly addition of new offers and updates to Wine & Beyond approximately 9,000-strong online inventory. Through product tasting notes and well chosen food pairings, customers may further customize their choices. They can also learn more through well-informed and seasonally appropriate blog postings.

By 2024, the company hopes to open a Wine and Beyond in Saskatchewan in addition to its current 11 sites in Alberta and one in British Columbia.

Go to to explore the new platform.


The shares of SNDL, a publicly traded business, are traded on the Nasdaq under the ticker symbol “SNDL.” Ace Liquor, Wine and Beyond, Liquor Depot, Value Buds, Spiritleaf, and Firesale Cannabis are just a few of the retail banners that make up SNDL, the largest private-sector liquor and cannabis store in Canada. One of the biggest vertically integrated cannabis companies in Canada, SNDL is a licensed producer with a portfolio of cannabis brands that includes Top Leaf, Contraband, Citizen Stash, Sundial Cannabis, Palmetto, Bon Jak, Spiritleaf Selects, Value Buds, Vacay, Grasslands, and Superette. It also specializes in low-cost biomass sourcing, premium indoor cultivation, product innovation, and low-cost manufacturing facilities. Through partnerships and direct and indirect investments, SNDL’s investment portfolio aims to strategically deploy capital across the North American cannabis business.

For more details on SNDL, please go to

SOURCE Sundial Growers Inc.

CONTACT: Sophie Pilon, SNDL Inc., O: 1.587.327.2017, E:

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