Mellow yellow: BeautiTone unveils 2024 Colour of the Year, ‘Illumina’

Mellow yellow: BeautiTone unveils 2024 Colour of the Year, 'Illumina

BeautiTone has announced “Illumina” as its 2024 Colour of the Year. The gentle yellow with red undertones inspires happiness and clarity. As part of BeautiTone’s 2024 palette, “Illumina” represents a move towards inspiration and rejuvenation. It is available exclusively at Home Hardware stores across Canada.

Sept. 13, 2023 /CNW/ – BURFORD, ON “Illumina” (TR24-3-1), a gentle yellow with hints of red that evokes happy memories, is the 2024 Colour of the Year from BeautiTone, the top retail paint brand owned and manufactured in Canada.

The word “Illumina,” which comes from the Latin word for “illuminate,” refers to the color’s capacity to bring light into any area, from the kitchen to the bedroom, fostering feelings of hope and clarity.

As Canadians embrace a cautious optimism for the future, “Illumina” is an inspiring option for 2024, according to Kristen Gear, Lead Design & Colour Specialist, BeautiTone Paint and Home Products. “By incorporating a pop of red into the yellow, Canadians can use ‘Illumina’ to create a room that is both captivating and soothing.”

Since yellow is the brightest hue on the visible spectrum and is frequently linked to creativity and optimism, it is a popular option for dramatic paint jobs. However, the 2024 Colour of the Year’s subdued hues create a more subdued interpretation of the eye-catching primary colour, evoking a happy sophistication that kindly welcomes visitors into your house as an escape from a world of demands and distractions.

“Illumina” is laying the groundwork for a new approach as we enter a new era of colour. The colour signifies a move forward—beyond the need for ease and simplicity and towards inspiration and rejuvenation. “Illumina,” the centrepiece of the BeautiTone 2024 Colour Trends, is one of the seven stunning colours in the palette, which also includes four coordinating neutrals.

Infused with organic and natural elements, the trend colour palette for 2024 “evokes a sense of clarity,” according to Gear. “These colours work so well together with energising blues, expressive reds, and soothing purples.”

The 2024 Colour of the Year and Colour Trends palettes from BeautiTone are only available at Home Hardware and Home Building Centre stores across Canada. BeautiTone offers “Illumina” as well as other hues in their Designer, Signature, Pure, and PRO paint lines.

Get more about “Illumina” and the 2024 Colour Trends palettes by visiting your neighbourhood hardware shop or by visiting

Division of BeautiTone Paint and Home Products

With its headquarters located in Burford, Ontario, this Division of Home Hardware Stores Limited is among the most advanced paint manufacturing plants in North America. The Division offers a comprehensive selection of private label goods, such as BeautiTone paints and an extensive assortment of spray and cleaning supplies. The top retail paint brand in Canada, BeautiTone is only available at Home Hardware, Home Building Centre and Home Hardware stores nationwide. It is owned and manufactured entirely in Canada. Designer, Signature, Pure, Wood-Shield, PRO, and speciality products are all part of BeautiTone. Since 1980, BeautiTone has produced high-quality paints and household goods, and by offering professional guidance and designer outcomes, it has helped Home Hardware establish a reputation as Canada’s Paint Experts. Visit for additional details about BeautiTone and Home Hardware.

Concerning Home Hardware Stores Ltd

With nearly 1,100 locations operating under the brands Home Hardware, Home Building Centre, Home Furniture, and Home Hardware, Home Hardware Stores Limited is the biggest dealer-owned hardware, lumber, building materials, and furniture home improvement retailer in Canada. Established in the small community of St. Jacobs, Ontario, in 1964, Home Hardware is still entirely owned and run in Canada. Dealer-Owners enjoy full distribution and marketing access to thousands of high-quality private label and brand-name products via the Home Hardware network. Home Hardware Stores Limited is dedicated to supporting Canadians with all of their project needs and has been named one of Canada’s Best Brands and Best Managed Companies. You can find out more about the company at

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