Beyond the Maple Leaf: The Canadian Fashion Icons and Trends You Need to Know

Canadian fashion trends

Canadian fashion is much more than plaid shirts and parkas. It has established itself on the world stage through innovative designs, trendsetting styles, and icons who have pushed boundaries. Discover the labels, designers, models, and unforgettable fashion moments that have shaped the Great White North’s sartorial identity. This is the untold story of Canadian fashion.

Canada may not be the first country that comes to mind when thinking of influential fashion icons, but the Great White North has produced major contributions to global style. From luxury designer brands to sustainable manufacturing, Canada’s vast landscapes, multicultural fabric and ethical values have all impacted its fashion identity. Some of the world’s top models and coveted designers hail from Canada, helping shape high fashion in cities like Paris, New York and Milan.

The cold northern climate has birthed practical outerwear looks that have become widely popular worldwide. Indigenous influences infuse Canadian fashion with unique accents. This rugged yet refined aesthetic beautifully blends European tailored designs with organic textures and patterns. Canada’s flourishing diversity has also produced runway diversity. The focus on ethical production has made Canadian brands synonymous with sustainability. This article will explore the top Canadian fashion icons and the major trends that have cascaded across the global fashion industry. From mukluks to the maple leaf, Canada’s style has undeniably left a mark on the pages of fashion history. The future of Canadian fashion is bright, with new designers gaining international acclaim and brands continuing to lead in eco-conscious production.

Key Canadian Fashion Icons

One of Canada’s biggest contributions to fashion has been cultivating world-renowned models and designers who lead global trends. Several Canadian faces and names have become instantly recognizable in the international fashion world.

Jessica Jensen

Hailing from the small town of Magrath, Alberta, Jessica Jensen shot to modeling fame after being discovered at a local fashion show. She quickly became one of Canada’s top models in demand, walking the runways of New York, Paris, and Milan for major brands like Chanel, Oscar de la Renta, and Saint Laurent.

With her tall, slender figure, girl-next-door looks, and graceful runway walk, Jensen captivated audiences. She starred in advertising campaigns for Calvin Klein, Chanel, Hugo Boss and Vera Wang. Known for her work ethic and professionalism, Jensen continues to model today at age 42, focusing on print and commercial work. She inspiredly paved the path for future generations of Canadian models. 

Erdem Moralioglu

Born in Montreal to a British mother and Turkish father, Erdem Moralioglu has become one of the most prominent names in luxury fashion design. He moved to London as a student and established his eponymous label ERDEM in 2005 after graduating from the Royal College of Art. Moralioglu is renowned for his ultra-feminine, romantic collections accented with intricate florals, decorative textures and nods to historical fashion. His designs lyrically combine softness and edge, with influences ranging from Ottoman styles to Victorian and Edwardian attire.

Erdem’s runway shows are highly anticipated during fashion weeks, taking audiences on a visual journey through time and across continents. He has dressed celebrities like Keira Knightley, Kate Middleton and Michelle Obama. In 2013, Moralioglu was awarded the prestigious Order of the British Empire for his contributions to fashion.

Dean and Dan Caten

This dynamic Canadian twin brother duo are the creators of DSQUARED2, one of Italy’s most celebrated luxury brands. Growing up in Toronto, Dean and Dan Caten gained notice on the Canadian fashion scene for their bold, edgy designs. They moved to Milan in 1991 to pursue their dreams, gaining attention for blending European tailoring with Canadian influences. DSQUARED2 represents a juxtaposition of opposites, combining ruggedness and refinement.

The Catens draw inspiration from contrasting inspirations ranging from the forests of Canada to the architecture of Italy. Known for their expert craftsmanship and precise fits, DSQUARED2 has become a celebrity favorite worn by the likes of Beyonce, Rihanna and Justin Timberlake. Their signature style interweaves Canadian outdoorsiness with high fashion.

Marie Saint Pierre

Dubbed a pioneer of Canadian fashion, Marie Saint Pierre has been a leader in ethical, sustainable design since founding her eponymous brand in 1987. Based in Montreal, her studio has set new standards for eco-conscious luxury fashion. Saint Pierre’s designs feature clean, architectural silhouettes with impeccable construction.

She uses high-end fabrics while maintaining a focus on local manufacturing and ethical production practices. The brand’s sleek, modern aesthetic has earned Saint Pierre international acclaim. She was the first Canadian designer to show her collection at Paris Fashion Week in 1996. In 2004, she was inducted into Canada’s Design Hall of Fame. Respected as both a cutting-edge designer and ethical businesswoman, Saint Pierre continues to inspire both creatively and through her advocacy.

Canada has cultivated several influential fashion trends that have spread globally. From outerwear to denim, Canadian styles have become ingrained in mainstream looks worldwide.

Outerwear Innovation

Canada’s freezing winters have necessitated creative, functional outerwear essentials. Global fashion staples like down parkas, fur trim hoods, and shearling accents originate from Canadian cold weather gear. Brands like Canada Goose and Moose Knuckles lead in down jacket innovation, combining style and extreme warmth. Their distinctive logos and coyote fur trim have defined a look adopted worldwide. Shearling jackets and trapper hats also transitioned from practical to fashionable. Outerwear draws inspiration from Canada’s rugged landscapes.

Knits and Flannel

Cozy knitwear and flannel are intrinsic to Canadian fashion. Creative sweater styles from brands like Wings+Horns reimagine staples like cable knits and hoodies. Traditional patterns like Fair Isle and Nordic prints reference the country’s northern European roots.

Cowichan sweaters handknit by Indigenous craftsmen fuse vibrant geometric designs with Canadian motifs. Plaid flannel shirts in buffalo plaids and vibrant lumberjack checks channel the outdoorsman aesthetic. Knits and flannels are a cornerstone of both streetwear and high fashion looks.


Canada’s four season climate inspires functional activewear for everything from winter sports to summer hiking. Technical outerwear utilizes waterproof, windproof materials and insulation to withstand the elements while looking stylish. Yoga pants, fleece tops and breathable base layers keep active in any condition. Athletic brands like Lululemon, Reigning Champ and Arc’teryx pioneered styles focused on performance and design. Canadian activewear is a go-to for comfort and lifestyle appeal.

Denim Innovation

Canada’s impact on denim cannot be overstated as the home of the “Canadian tuxedo.” Brands like Levi’s and Wrangler expanded denim beyond workwear to modern classics. HOME of the Great White North made denim an anti-establishment statement in the ’60s and ’70s.

Today, made-in-Canada denim from brands like Naked & Famous and Duer highlight quality craftsmanship. Denim innovations like thermal and water-resistant varieties suit the climate. From jeans to trucker jackets, denim defines Canadian fashion.

Multicultural Prints and Patterns

Canada’s diverse makeup inspires unique accents like Indigenous beading, South Asian embroidery and African wax prints in mainstream looks. Hybrid patterns fuse cultural costumes with modern silhouettes. Bold stripes and florals draw inspiration from nature. Canadian brands incorporate inclusivity through unique prints and detailing.

Sustainable Fabrics

Canada leads in sustainable fabrics including recycled polyester, organic cotton, hemp, and maple leaf fabric. These textiles reduce environmental impact and support ethical manufacturing. Canadian brands like Kotn, Matt & Nat, and tentree pioneer eco-fabrics translated into stylish, minimalist designs. The maple leaf fabric invented in Quebec elegantly repurposes maple leaves through a groundbreaking technique. Sustainability helps define Canadian fashion.

Gender Fluid Styles

Canadian fashion often defies gender norms through androgynous and gender fluid garments. Unisex styles are mainstream, with brands like Les Boys Les Girls and coveted designer Rad Hourani leading the movement. Suiting and streetwear incorporate masculine and feminine elements. Loungewear and activewear drawinspiration from both men’s and women’s categories. Canadian designers push creative expression beyond conventions.

Fur and Leather

Ethically sourced furs and leathers connect to Canada’s indigenous and frontier history while driving luxury trends. Shearling, leather and coyote fur trim insulate outerwear. Mink, fox and rabbit represent traditional trades and craftsmanship. Brands like Canada Goose and Mackage balance style with sustainability in fur offerings. Handcrafted moccasins and accessories use leather unique to Canada. Fur and leather link to heritage while elevating fashion.

Influences on Canadian Fashion

Canada’s vast geography, indigenous cultures, values and diverse population have all contributed to distinctive fashion influences.

Influence of Climate and Landscapes

Canada’s cold, snowy winters coupled with its beautiful natural landscapes are intrinsic to its fashion identity. Outerwear is both functional for warmth yet aesthetically inspired by the vast forests, mountains and northern terrains. Textures and patterns reflect the natural settings. Neutral color palettes draw from earth tones while pops of red and plaid symbolize the iconic maple leaf. Canada’s four seasons also necessitate versatile, transitional wardrobes.

Indigenous Culture

Canada’s indigenous people have enriched fashion through practical garments and symbolic accents. Practical garments tailored for harsh winters like parkas, mukluks and fur hats protect from the cold while representing traditions.

Moccasins and mittens incorporate decorative beadwork and leather unique to tribes. Patterns borrowed from blankets and ceremonies get modernized on knits. Collaborations help indigenous craftspeople share their skills while sustaining their livelihoods. These authentic influences honor the country’s early heritage.


As an immigrant nation, Canada’s diversity strengthens fashion creativity. Designers from various backgrounds fuse their unique perspectives with Canadian style. Their global insights paired with Canadian training creates vibrant blends. Models and brand ambassadors represent diverse origins seen throughout campaigns and runways. Textiles, embroidery and accents pull from the vast cultural mix. Multiculturalism in Canada enables inclusive expressions of identity and beauty through fashion.

Ethical Values

Canadian fashion emphasizes integrity through ethical production, sustainability and fair labor practices. Consumers support brands aligning with Canadian values like environmentalism, inclusion and social justice. Canada’s focus on reducing waste, emissions and pollution motivates innovations in eco-fabrics and manufacturing. Local production and supply chains thrive across provinces. Leading with conscience has defined Canadian brands and helped influence global standards.


Canada’s balancing of urban and outdoor lifestyles influences versatile fashions. Cities like Toronto, Montreal and Vancouver allow cosmopolitan living paired with easy access to nature. Activewear, outerwear and casual essentials can transition from trails to streets. Blends of casual and refined looks suit the balancing act of environments. Canadians also travel domestically and abroad frequently, demanding adaptable, quality wardrobes. The cultural lifestyle shapes fashion to transition seamlessly.

Canadian Fashion Schools

Several prestigious fashion institutes have cemented Canada’s status as an incubator for emerging design talent. The rigorous training programs and industry connections offered at these schools have launched many prominent Canadian designers.

Ryerson School of Fashion

Located in Toronto, Ryerson offers undergraduate and graduate degrees in fashion design, communication and business. Notable alumni include designers Sid Neigum, Pedram Karimi, and Mikhael Kale. Annual graduate showcase lets students debut collections to media and buyers.

LaSalle College 

Campuses in Vancouver and Montreal provide fashion degrees, diplomas and continuing education. Trained renowned designers like Marie Saint Pierre, Denis Gagnon and Philippe Dubuc. Students gain experience designing costumes for theater productions.

Seneca College’s School of Fashion

Toronto school offers degrees in fashion arts, business and technology. Alumni work at major brands worldwide like Calvin Klein and Tommy Hilfiger. Partners with Toronto Women’s Fashion Week for annual graduate show.

These leading institutes have state-of-the-art facilities, expert faculty, and partnerships that provide hands-on learning for aspiring designers. Their alumni help shape fashion locally and globally, further solidifying Canada’s reputation for developing distinct creative talent. Graduates gain entrepreneurial and technical skills tailored for fashion industry success. Canada’s fashion schools will continue generating the next generation of visionaries.

Canadian Fashion Media

Several Canadian magazines and digital platforms have become important voices promoting national and international fashion.

Elle Canada

Elle Canada magazine features the latest styles and designer trends with a uniquely Canadian lens. Its annual Readers’ Choice Awards recognize the country’s top fashion retailers and products. 

FASHION Magazine

FASHION Magazine documents Canada’s fashion scene with insider coverage of society galas and culture. It also produces a special issue each September dedicated entirely to Canadian style and emerging talents.

Online Outlets

Online outlets like Fashion Magazine, The Kit and Refinery29 Canada boast growing readerships of young Canadian fashionistas. Popular YouTube channels by Canadians like HauteLeMode and Kristen Leo cover trends, styling tips and shopping recommendations.


Top fashion icons influencers like Elaine Lui of LaineyGossip.ca and Chriselle Lim provide celebrity style news and outfit inspiration to millions of social media followers. Homegrown blogs like She Does The City and Toronto Beauty Reviews champion local brands.

This diverse Canadian fashion media landscape promotes national stars and brands while catering to global appetites for Canadian style through digital reach. Their unique points of view strengthen Canada’s reputation as an incubator for fashion editors, bloggers and critics.

Canadian fashion events and weeks

Canadian cities host premier fashion events that showcase top designers and brands to global audiences. Toronto and Vancouver hold notable annual fashion weeks featuring runway shows, presentations and exhibitions.

Toronto Fashion Week occurs twice a year in March and October. The spring/summer event highlights over 100 Canadian and international designers. Vancouver Fashion Week runs in March/April, blending established and emerging talents. These major weeks give designers crucial exposure and business opportunities. 

Canadian fashion events and weeks

Fashion weeks boost local economies through tourism and partnerships. Front row attendees from the media and retail worlds provide publicity. New talents gain recognition and buyers through awards and showcases. 

Beyond fashion weeks, the CAFA Awards honor Canadian talent annually. The Toronto vintage show I Heart TO Vintage connects emerging creators. Fundraisers like the Booby Ball support breast cancer charities through glamorous events.  

Toronto Fashion Week

Toronto Fashion Week occurs twice a year in March and October. The spring/summer event highlights over 100 Canadian and international designers.

Vancouver Fashion Week

Vancouver Fashion Week runs in March/April, blending established and emerging talents. These major weeks give designers crucial exposure and business opportunities.  

Economic and Tourism Impact

Fashion weeks boost local economies through tourism and partnerships. Front row attendees from the media and retail worlds provide publicity. 

Other Notable Events

The CAFA Awards honor Canadian talent annually. The Toronto vintage show I Heart TO Vintage connects emerging creators. Fundraisers like the Booby Ball support breast cancer charities through glamorous events.

In Conclusion

Canada has cultivated an expansive fashion identity that uniquely blends rugged practicality with refined aesthetics. The vast landscapes and climate shaped outerwear and knits while multiculturalism added vibrant accents. Ethical values wove through designs and production methods. Canada’s fashion schools nurtured esteemed talents like Marie Saint Pierre and Dean and Dan Caten, while brands like Canada Goose and Lululemon built global empires. Denim innovation, gender fluid looks and sustainable materials grew through Canadian influence.

Events like Toronto and Vancouver Fashion Week connected brands with global audiences while media amplified reach. The future shines brightly for Canadian fashion to keep pioneering trends and talent. With such a strong foundation built upon its diverse culture, ethical focus and nods to its natural beauty, Canada will continue steering fashion forward creatively, responsibly and inclusively. The maple leaf’s mark on style will only grow deeper as more designers and artisans share their unique expressions with the world.

Frequently Asked Questions

Who are some of the most influential Canadian fashion designers?

Some of the most influential Canadian fashion designers include Dean and Dan Caten of DSquared2, Marie Saint Pierre, Erdem Moralioglu, Denis Gagnon, and the founders of Canada Goose, Lululemon and Roots. 

What are some signature Canadian fashion trends?

Signature Canadian fashion trends include the “Canadian tuxedo” denim on denim look, plaid flannel, heavy winter parkas, Cowichan knit sweaters, shearling accents, mukluks, and sustainable fabrics like hemp and maple leaf textiles.

How has indigenous culture influenced Canadian fashion?

Indigenous culture has influenced Canadian fashion through practical garments tailored for cold climates like parkas and mukluks, as well as symbolic accents like beadwork, leather moccasins, and patterns borrowed from blankets and ceremonies.

What major fashion events happen annually in Canada?

Major annual fashion events in Canada include Toronto Fashion Week, Vancouver Fashion Week, the CAFA Canadian Arts and Fashion Awards, and fundraisers like the Booby Ball.

Where are the top Canadian fashion schools located?

Some of the top Canadian fashion schools are Ryerson University School of Fashion, LaSalle College with campuses in Vancouver and Montreal, and Seneca College’s School of Fashion in Toronto.

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